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In the business world of today, the use of internet to promote the sales of products and services is on the increase. Several internet approaches which have proven to be effective are available for the advertisement of goods and services. One of these approaches is through the use of Search Engine Optimization Marketing (SEO Marketing). 

SEO Marketing is a type of internet marketing that involve the promotion of websites through different approaches such as search engine optimization (SEO), keyword research, competitive analysis, paid listings etc, which aim at maximizing the volume, quality and visibility of company website by people using search engines through the natural or un-paid ("organic" or "algorithmic") search results. SEO marketing plays a vital role,  in promoting a website by sending it to highest rank on search engines, including Google, Bing, Yahoo, Ask and MSN and also, in getting traffic from the free, organic, editorial and natural listing on the search engine.

Owing to its wide coverage, SEO marketing is the veritable tool used in a business environment especially, in promoting small scale businesses and also the starting-up business. The major challenges faced by the newly established business are low turn-out of customers, low sales and in turn, low revenue generation. And these challenges have led to the folding up of businesses in the past. However, with the advent of SEO Marketing options, which is a product of globalization and advanced technology, business had received tremendous boost in traffic and patronage. In comparison with the traditional advertisement which are made use of television, radio, newspapers and magazines, billboards and displays, SEO Marketing, have greater advantages which include the following:

    •    SEO marketing is cost effective compared
    •    SEO marketing can be monitored and measured to see its efficiency
    •    The content of advertisement can be changed with ease
    •    SEO marketing is a good platform for interaction between the buyer and seller
    •    SEO marketing provides a long term Long-Term promotion for product and services.
    •    It directly targets the needy etc.

With these advantages highlighted above, SEO marketing remains a crucial tool for the promotion of online local business, and is one of the most sought for on the internet.  A recent study carry out shows that about 96% of marketers use Search Engine Marketing to provide informational and educational content for their product and services, and about 72% of marketers from enterprises rate search engine optimization (SEO) as successful in achieving marketing objectives such as lead generation and increased Web traffic. However, 61% of customers estimated to search for information about the local marker online using online searching engine Finally, local searches direct almost 50% of mobile visitors to an advertising web of which about 18.6% of the visitor generated sales.

Other benefits that could be derived from the use of SEO marketing include:
    •    Enhancing brand awareness and reputation
    •    Increasing search engine result pages (SERP)
    •    Selling products or services
    •    Generating leads
    •    Providing content for research purposes
    •    Increases conversion rates
    •    Improve search engine position
    •    Drive qualified traffic to your site
    •    Reduce Bounce Rate

In conclusion, SEO marketing is  an effective business strategy   that  promote the business to  a lofty height  and serve as a tool for determining the future of the business success. The Internet Marketing Guy is one the of the leading Online Marketers in the industry.


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